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Join our Playmaker Program and help us grow the Life & Basketball Brand movement—while being rewarded along the way. All eligible Playmakers are offered an NIL opportunity to sign with us.
This program is built for players, creators, and future sports professionals who want to build their brand, sharpen their skills, and make an impact. If you’ve got the drive, the passion, and the commitment, we want you on the team.
PROGRAM REQUIREMENTS & BENEFITS
Program Requirements:
Basketball Junkie
You don’t have to play, but you live the game—studying it, following it, and loving it. We want someone who brings energy, insight, and a true passion for basketball.
Brand Advocate
Be the voice of LBB. Share our message with confidence, highlight our athlete development programs, promote our services, and rep our merch with pride.
Content Creator
Produce original, high-quality content that resonates with hoopers and fans. Post consistently (2–3 times per week) on Instagram to keep the community engaged.
Reliable & Accountable
Follow through on commitments, meet deadlines, and represent the brand with integrity. We’re looking for someone we can truly count on.
Active & Engaged
Show up for the community create regular content, host pick up runs/coaching clinics and help drive authentic connections.
Coachable
Take feedback in stride, stay hungry to learn, and grow both as a creator and a brand ambassador.
Program Benefits:
Community Access
Be part of a supportive, inclusive community of hoopers and creators who share the same vision. Collaborate, network, and grow together.
Increased Exposure
Expand your personal brand through promotion on LBB’s social channels and brand partnerships that put you in front of a wider audience.
Career Development
Build real-world skills in brand promotion, content strategy, and social media growth perfect for aspiring creators, athletes, or marketers.
Flexible Workstyle (Hybrid)
Balance your lifestyle with a mix of remote flexibility and that keep things dynamic.
Ambassador Support
Already scoring NIL or brand deals? We’ll spotlight your wins to our audience, helping you grow your reach and reputation.
Collaboration Opportunities
Team up with LBB to co-create content that highlights your story, showcases your skills, and connects with our community.
Program Duration:
The program term is 3 months, with the potential for renewal based on performance.