PROGRAM REQUIREMENTS & BENEFITS

THE PLAYMAKER STANDARD: THE DNA

We don’t just recruit. We align. To wear the LBB mark is to represent the culture at its highest level. We are looking for the obsessed, the disciplined, and the innovators.

• THE OBSESSED You don’t just watch the game; you study the architecture of it. Whether you’re on the court or behind the lens, basketball is your pulse.

• THE VOICE You are a catalyst for the movement. You speak LBB with authority, promoting our development programs and repping the gear with professional pride.

• THE CREATOR High-signal, high-impact content. You don't just post; you influence the rhythm of the community with consistent, elite-level output.

• THE PROFESSIONAL Accountability is non-negotiable. You meet the deadline, you honor the commitment, and you represent the brand with total integrity.

• THE ENGINE You drive the action. From hosting open runs to coaching clinics, you are the physical presence of the brand in the streets.

• THE STUDENT Hungry and coachable. You take the feedback, refine the craft, and evolve alongside the ecosystem.

THE PLAYMAKER ADVANTAGE: THE PAYOFF

Fuel your growth. Own your influence.

• THE COLLECTIVE Instant access to a high-performance network of hoopers and creators. No silos—just collaboration.

• AMPLIFIED REACH Your personal brand, prioritized. We leverage LBB’s global channels and partnerships to put your game in front of the world.

• CAREER ARCHITECTURE This isn’t a hobby; it’s a portfolio. Build the content strategy and brand management skills used by the pros.

• THE HYBRID FLOW Dynamic flexibility. Remote execution meets high-energy, in-person activations.

• NIL ACCELERATION We spotlight your wins. If you’re securing deals, we’re amplifying your reputation to help you scale your influence.

• CO-CREATION RIGHTS Team up with the LBB production engine to tell your story with cinematic precision.

TERM: 90 DAYS OF IMPACT. RENEWAL BY PERFORMANCE.